Hiya, I’m Heather!

As a lifelong Austinite, my love for all things Austin is kinda fierce.

I’ve launched businesses here. I’ve raised three children here. I’ve chased dreams here. It’s not just where I live, it’s my HOME in every sense of the word.

To share that love and appreciation for Austin – and to give credit to all the local badasses, artists, and small businesses that make our city so amazing – I wrote a book, the Moving to Austin Guide.

The updated edition can be found at Amazon.com, Barnes and Noble, and (hopefully) a few other local book stores February 2020.

Have a suggestion? Want to be included? Shoot me a DM @512Insider.

Have a business?

With over 15 years experience as a Brand Strategist, ROI driven Copywriter and Product Launch Expert there’s not a business challenge I can’t handle.

I absolutely LOVE working with passionate entrepreneurs who want to make an impact on the world!

And I’m not just paying you lip service, I walk the talk! I have been a lifelong entrepreneur myself. I launched a childrens’ clothing company from my kitchen table with ZERO experience and grew it into a $14 million lifestyle brand that could be found both internationally and domestically in over 500 boutiques and large retailers such as Nordstroms, Barneys New York, Target, JCPenney, Sears, Buy Buy Baby and others.

Over the years, I’ve honed my process and have created many other huge “wins” for companies in the consumer product goods (CPG), real estate, healthcare, and the legal industry to name a few. In other words, if you’re business isn’t exactly where you want it to be, I’m your gal!

Interested in how I might be able to help? Grab a consult! 

Want a FULL marketing plan with sales funnels, copywriting, and conversion optimization? Check out my sister company, TheShift.Agency


Brands I’ve Partnered With

Media Highlights

Freelance Writing Clips

I’m a frequent contributor to magazines, blogs, and other publications – below are a few examples… 

Press Highlights & Mentions

It’s always an honor to be able to lend my voice regarding entrepreneurship, marketing strategies and work/life balance.

Here are just a few of the publications I have been featured in…

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