As seen in…
Are you ready?
We’re a full stack marketing agency. No cookie-cutter marketing plans or Lambo pics here.
After a careful evaluation of your business goals and budget, we’ll craft a strategy fully customized to YOU. Below are our core competencies to help get the conversation started.
Whether you’re just flushing out your idea, have launched to crickets, or you’re established and battling a sales plateau we can help you refine your messaging, nail your offer, and clearly communicate your value proposition.
Note: “Oh wow, I wish I would have spoke with you earlier…we just wasted $$$ on…” I hear that from ~70% of my clients. It never hurts to have a conversation early. I promise I don’t bite! But I do save my clients a ton of money. Hire smart my friends.
Rise above the noise:
- Brand Identity
- Audience Research
- Website Development
- Sales Funnels
You’ve built a rock-solid foundation. You know your product and/or service is AMAZING. You’ve even got some early market validation. Now what?
This is where many founders get stuck. You’re making money, but not enough – you’re next step has to be the right one. I have over 15 years experience taking the guesswork out of marketing so your dollars get measurable results.
Widen the net:
- Deep-dive analytics
- Audience Segmentation
- Email marketing
- A/B test Copywriting
- Social media
- Influencer outreach
- Media & PR Outreach
The foundation has been tested, your products and services are proven winners – now is where the real fun begins! I’m a firm believer in never putting all your eggs in one basket.
When it comes to scaling, this means leveraging the elephant in the room (ahem…Facebook) while also leveraging the multitude of other traffic opportunties out there.
Drive traffic and sales:
- Conversion Rate Optimization (CRO)
- Facebook advertising
- Native advertising
- SEO (Search Engine Optimization)
- Influencer outreach
- Media & PR Outreach
- Brand Licensing
- Online Courses & Accredidation
Looking to expand my educational consulting practice, I needed a top-notch marketing strategist to help me delve into the details and scale my business online. From the first strategy session Heather Schuck’s marketing savvy and grounded approach to marketing put me at ease.
The questions that Heather asks are insightful and based on her great depth of experience. Heather challenged me to see my business the way online customers see it. Heather’s unique ability is begin able to empathize with challenges while helping you spot the opportunities for growth and chart a clear path forward.
In my case Heather synthesized a huge amount of information to come up with a solution for me that will get results by structuring a marketing system to sell online courses and content. Heather’s support for my business expansion has been a blessing. I can see the goal more clearly and the steps to getting there don’t seem as daunting and I feel a lot more calm and confident working toward my business’ expansion.
I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals. Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation. Thank you, Heather!
I truly believe that it’s crucially important to involve others early in any creative process. There is no point going off into a corner to polish a crown jewel, only to find out later you are holding a brick! Having Heather’s guidance early in my own online course endeavor provided me with lots of clarity around my offering and how I should be marketing it… And that saved me a ton of time and energy, sparing me several of the proverbial rabbit holes.
It’s also so important to approach a creative project with humility. All of us want to look like experts and get our ducks in a row before turning to others for help – especially someone as competent as Heather. Believe me, after meeting with her you’ll feel like you’re in over your head…but that is a good thing. That’s how you’ll know you’re being guided by an expert with a proven track record.
So have the humility to acknowledge that you don’t really know what you are doing and let Heather show you how to work much smarter!
I never had a specific problem that seemed to fall within Heather’s wheelhouse. I just had this dissonant feeling in my business, like I was doing something wrong but I didn’t know what. So I took a chance and scheduled one of Heather’s Marketing Audits.
Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather.
Where’s my manners?
Let me introduce myself…
With over 15 years experience as a Marketing Strategist, Copywriter and Brand Building Coach, I have helped entrepreneurs generate over $300 million to date.
What makes me different? I’m not all talk and “guru theories.” As a lifelong entrepreneur myself, I have a deep appreciation for the unique challenges Founders and CEO’s face on a daily basis.
I launched a childrens’ clothing company from my kitchen table with ZERO experience and grew it into a $14 million lifestyle brand that could be found both internationally and domestically in over 500 boutiques and large retailers such as Nordstroms, Barneys New York, Target, JCPenney, Sears, Buy Buy Baby and others. I did this without VC money or a huge team supporting me.
Over the years, I’ve honed my process and have created many other huge “wins” for companies in the consumer product goods (CPG), real estate, healthcare, and the legal industry to name a few.
My why? I absolutely LOVE working with passionate entrepreneurs who want to make an impact on the world!
If you’re looking to build your visibility in the marketplace, become a thought leader in your industry, and need help executing a proven roadmap to sustainable revenue for your business – we should chat.
I have an “open door” policy and welcome you to reach out via my Contact form at the bottom of this page or feel free to grab a time on my calendar by clicking the button below.
To your success,
Fun things we can chat about…
How I increased subscriber rates by 400% for one client. Or that email I wrote for them that generated $8.5 million real estate listing leads.
I can coach you on how to create a PR campaign like mine that led to multiple features in high profile publications such as USA Today, Inc magazine, Good Morning America, Entertainment Tonight, and countless local newspaper and television segments.
What I included on the webinar landing page that generated 1,200 attendees within 5 days with $0 traffic spend and a 72% attendance rate.
How I mapped out and executed a CPG sales strategy that led to distribution in 500+ boutiques and national retailers such as Target, JCPenney, Sears, Barneys New York and Nordstroms.
Past Clients & Brand Partnerships
Heather is by far the best copywriter our agency has ever worked with. The quality of her work is truly 5 STARS.
Heather was the lead on our project and she not only wrote world-class copy, she also provided consultation and guidance to ensure our client’s success.
Our client is SUPER happy with the work done and we’re sending additional projects over immediately. Thank you for all your effort. Stay awesome!
Heather Schuck is a brilliant entrepreneurial livewire brimming with energy, passion, and a surprisingly gritty, uncannily prescient, get-it-done know-how. A self-taught, internally-propelled visionary.
Great communication and fun project, looking forward to working on more projects together! You rock!
(Best if you’re not quite sure WHERE to start or even what you need…it helps get the conversation started.)
Already know what you need? Feel free to get in touch with us below…
Marketing Strategy & Consulting Package
DESPERATELY need the expertise of a Chief Marketing Officer…just NOT the expense of one? I can be your Rent-a-CMO.
All jokes aside, I whole-heartedly believe every business owner should have access to high-level marketing expertise.
It saves money, gives you a greater return on your investment, and provides a strong foundation for your business. Whether you’re just getting started, have hit a sales plateau, or you’re preparing your pitch deck for a new round of financing – I can help.
We’ll start by taking a deep-dive into your business and current marketing efforts. I will ask you a TON of questions, interview key staff, analyze the data and give you my honest feedback based off of BOTH my 15 years of experience and YOUR company data. No cookie-cutter marketing plans here!
I will explain each and every concept in detail and teach you how to look at your company through the lens of a CMO. Once we’ve identified your goals and company benchmarks, we will create an action plan detailing deliverables and timelines.
Here are a few of the things I can help with:
SALES FUNNEL CREATION/OPTIMIZATION • EMAIL STRATEGY/OPTIMIZATION • PRODUCT/SERVICE OFFER ANALYSIS • IDENTIFY ADDITIONAL REVENUE STREAMS • INFO PRODUCT CREATION • PRIVATE LABEL PRODUCT • BRAND LICENSING • MEDIA & PR PITCH STRATEGY • HIRING/EVALUATION OF TEAM • PERSONAL BRANDING
To be successful, you MUST craft an irresistible offer that speaks directly to your ideal audience. Grab their eye balls, draw them in, and convince them to loosen that death grip on their wallet. All while educating and sprinkling in psychological triggers that will compel them to continue scrolling and ultimately hit that big fat “buy now” button.
It is NOT an easy task and getting a “quick rundown” from you regarding what you feel your most attractive sales points are won’t really help either. The harsh reality is that you are too far down the rabbit hole with your business to see it objectively. And that’s OKAY.
Copywriters like myself have years of experience knowing how to extract the tiniest bit of information from clients they can spin into a winning sales angle that captivates even the coldest of traffic.
And spoiler alert: it might be something you’ve NEVER considered before. This is especially true if you are trying to gain traction in a heavily saturated market. The status quo “me too” marketing you’ve been leaning on isn’t going to move the needle.
Here are a few of the things I can help with:
SALES PAGES • LANDING PAGES • VIDEO SALES LETTERS (VSL) • WEBINAR SCRIPTS • EMAIL SEQUENCES • FACEBOOK ADVERTISING COPY • SOCIAL MEDIA CAPTIONS • PRODUCT DESCRIPTIONS • ONLINE COURSE CONTENT • MEDIA PITCHES • PRESS RELEASES
Investment: Varies per project – volume & package discounts available