Marketing Strategy & Consulting Package
DESPERATELY need the expertise of a Chief Marketing Officer…just NOT the expense of one? I can be your Rent-a-CMO.
All jokes aside, I whole-heartedly believe every business owner should have access to high-level marketing expertise.
It saves money, gives you a greater return on your investment, and provides a strong foundation for your business. Whether you’re just getting started, have hit a sales plateau, or you’re preparing your pitch deck for a new round of financing – I can help.
We’ll start by taking a deep-dive into your business and current marketing efforts. I will ask you a TON of questions, interview key staff, analyze the data and give you my honest feedback based off of BOTH my 15 years of experience and YOUR company data. No cookie-cutter marketing plans here!
I will explain each and every concept in detail and teach you how to look at your company through the lens of a CMO. Once we’ve identified your goals and company benchmarks, we will create an action plan detailing deliverables and timelines. Here are a few of the things I can help with:
SALES FUNNEL CREATION/OPTIMIZATION • EMAIL STRATEGY/OPTIMIZATION • PRODUCT/SERVICE OFFER ANALYSIS • IDENTIFY ADDITIONAL REVENUE STREAMS • INFO PRODUCT CREATION • PRIVATE LABEL PRODUCT • BRAND LICENSING • MEDIA & PR PITCH STRATEGY • HIRING/EVALUATION OF TEAM • PERSONAL BRANDING
Email Audit & Strategy Session
According to a study by iContact.com, the average return on an email marketing investment is $44.25 for every dollar spent. If that surprises you, my email audit and strategy session package is for you.
Topics we’ll discuss:
• Current inbound marketing efforts
• Subscriber list health, engagement and customer lifetime value (LTV)
• Analysis of email statistics and customer purchase journey drop offs
• Strategy to identify key persuasive messaging
• Customer survey questions created, advice on sending
• Outline for Customer Welcome sequence
• Outline for Customer Promotional sequence
• suggestions for experiments to run to increase email engagement
• Suggestions for A/B tests to optimize campaigns
To secure your spot, hit the “buy now” button below. Once the purchase has been processed, you will receive an email with next steps including a calendar link to schedule your 1-on-1 strategy session.
To be successful, you MUST craft an irresistible offer that speaks directly to your ideal audience. Grab their eye balls, draw them in, and convince them to loosen that death grip on their wallet. All while educating and sprinkling in psychological triggers that will compel them to continue scrolling and ultimately hit that big fat “buy now” button.
It is NOT an easy task and getting a “quick rundown” from you regarding what you feel your most attractive sales points are won’t really help either. The harsh reality is that you are too far down the rabbit hole with your business to see it objectively. And that’s OKAY.
Copywriters like myself have years of experience knowing how to extract the tiniest bit of information from clients they can spin into a winning sales angle that captivates even the coldest of traffic.
And spoiler alert: it might be something you’ve NEVER considered before. This is especially true if you are trying to gain traction in a heavily saturated market. The status quo “me too” marketing you’ve been leaning on isn’t going to move the needle.
Here are a few of the things I can help with:
SALES PAGES • LANDING PAGES • VIDEO SALES LETTERS (VSL) • WEBINAR SCRIPTS • EMAIL SEQUENCES • FACEBOOK ADVERTISING COPY • SOCIAL MEDIA CAPTIONS • PRODUCT DESCRIPTIONS • ONLINE COURSE CONTENT • MEDIA PITCHES • PRESS RELEASES
Investment: Varies per project – volume & package discounts available
Past Clients & Brand Partnerships
Heather Schuck is a brilliant entrepreneurial livewire brimming with energy, passion, and a surprisingly gritty, uncannily prescient, get-it-done know-how. A self-taught, internally-propelled visionary.
Great communication and fun project, looking forward to working on more projects together!
Heather is by far the best copywriter our agency has ever worked with. The quality of her work is truly 5 STARS.
Heather was the lead on our project and she not only wrote world-class copy, she also provided consultation and guidance to ensure our client's success.
Our client is SUPER happy with the work done and we're sending additional projects over immediately. Thank you for all your effort. Stay awesome!
Increased subscriber rates by 400% with one campaign generating as much as $8.5 million real estate listing leads
Webinar Landing Page that generated 1,200 attendees within 5 days with $0 traffic spend and a 72% attendance rate.
PR pitch & press release campaign that led to multiple features in high profile publications such as USA Today, Inc magazine, Good Morning America, Entertainment Tonight, and countless local newspaper and television segments
Sales Strategy creation and execution that led to distribution in 500+ boutiques and national retailers such as Target, JCPenney, Sears, Barneys New York and Nordstroms.